Seven Sins of Marketing

Arguing with the Customer Giving incorrect/inaccurate information Leave the customer guessing Treating customer as collateral Passing the buck Unethical Agenda Focus on selling and not on buying

Adding Innovation To Problem Solving

Innovation is the best thing to add on to problem solving. Stage 1.   Do The Thing Right. Do you remember the days when Quality Gurus advised us to do the thing right? In the 1950s, a good worker is one who can follow rules and work according to established procedures.  A good worker is one who is spot [...]